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For the 34th America's Cup competition the city of San Francisco, California has added to the roster of host cities. 'Auld Mug', as yacht racing fans call the cup, is returning on the USA to the new in 18 years.

And Louis Vuitton is resuming sponsorship activities for your group of regattas that determine the Challenger for the 2013 competition. This brings the Louis Vuitton Outlet back to the America's Cup World Series and also the resumption of 25 many years of helping to determine the most competitive contestant to visit up contrary to the defender, America's Oracle Team.

The British America's Cup

It all started in 1851. Henry W. Paget, the 1st Marquess of Anglesey, donated this ornate trophy to the Royal Yacht Squadron because the prize for the yearly regatta round the Isle of Wight.

The yacht 'America' won the race and the trophy was named America's Cup in honor with the victor.

The boating syndicate that owned the schooner 'America' gave the prize to the The big apple Yacht Club in 1857; to always remain available for international competition. There the cup remained until 1983. The Brand New York Yacht Club's record winning streak was broken with the yacht 'Australia II', crewed by the Royal Perth Yacht Club.

Louis Vuitton Online Joins the Team

1983 was obviously a pivotal year for another important reason... The Louis Vuitton Cup becomes the Challenger group of regattas which will pick which yacht club meets the Defender. From the 3rd America's Cup in 1876 with the 20th competition in 1967 there was clearly never greater than one contestant for that role of Challenger!

In 1970 this changed. More entrants created the need to get a strategy to determine the strongest competitor for the 'Auld Mug'.

Louis Vuitton Cup

In 2007 Damier Geant Canvas terminated almost 25 % of a century of sponsorship for your America's Cup competition. In 2011 the America's Cup Event Authority (ACEA) proudly announced the return of Louis Vuitton for that 34th America's Cup, with Bay area Bay as the center arena.

The ACEA plans to create the competition for your oldest active trophy in international sports in the 21st century. It is the intent to take the joy and excitement of yacht racing towards the public in ways never experienced before. For the first time the yacht race will not likely occur miles off-shore. The geography in the Bay Area accords spectators having a natural amphitheater of vast proportions... and San francisco bay area Bay could be the stage.

Front Row Seats... On Land and Bay

Viewing-boats will line the shore through the Bay Bridge, along Fisherman's Wharf, past Fort Mason and Crissy Field to Fort Point beneath the Golden Gate Bridge. Other floating tail-gaiters will be anchored off Sausalito and Angel Island.

America's Cup Race Course

The proposed course is definitely an amoebic circle with Alcatraz Island as the central feature. For the first time of all time the view with the America's Cup could be better from land...

Parks Restaurants Marin Headlands Angel Island Treasure Island Alcatraz Island ... And personal residences. San Francisco is filled with hills with excellent views in the Bay as well as the Financial district has numerous high-rise buildings with imposing vistas from the race course.

Global Media Saturation

State in the art innovations in television and internet broadcasting will allow viewer partake with the unique experience with sailing a catamaran at high speeds... with one pontoon inside the air! On-board microphones (maybe even sail-cams) and far more assures an connection with sailing that the viewer has not dreamed possible.

Visit San Francisco

Live sporting events would be best enjoyed live!