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Social bookmarking is a approach for Web users to organize, store, manage and search for bookmarks of resources on the web. Lots of on the internet bookmark management solutions have launched since 1996; Delicious, founded in 2003, popularized the terms "social bookmarking" and "tagging". Tagging can be a important function of social bookmarking systems, enabling users to organize their bookmarks in flexible techniques and develop shared vocabularies referred to as folksonomies.

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The notion of shared on line bookmarks dates back to April 1996 using the launch of itList, the capabilities of which included public and private bookmarks. Within the next 3 years, on the internet bookmark services became competitive, with venture-backed firms for instance Backflip, Blink, Clip2, ClickMarks, HotLinks, and other people entering the marketplace.[5][6] They offered folders for organizing bookmarks, and some services automatically sorted bookmarks into folders (with varying degrees of accuracy). Blink included browser buttons for saving bookmarks; Backflip enabled users to email their bookmarks to others[9] and displayed "Backflip this page" buttons on partner websites.[10] Lacking viable income models, this early generation of social bookmarking organizations failed as the dot-com bubble burst - Backflip closed citing "economic woes in the get started of the 21st century". In 2005, the founder of Blink stated, "I do not consider it was that we had been 'too early' or that we got killed when the bubble burst. I believe it all came down to product style, and to some pretty slight differences in strategy."

Founded in 2003, Delicious (then named del.icio.us) pioneered tagging and coined the term social bookmarking. In 2004, as Delicious began to take off, equivalent solutions Furl and Simpy had been released, in addition to Citeulike and Connotea (occasionally called social citation solutions) and the associated recommendation program Stumbleupon. In 2006, Ma.gnolia (later renamed to Gnolia), Blue Dot (later renamed to Faves), Mister Wong, and Diigo entered the bookmarking field, and Connectbeam included a social bookmarking and tagging service aimed at companies and enterprises. In 2007, IBM released its Lotus Connections product.[14] In 2009, Pinboard launched as a bookmarking service with paid accounts. As of 2011, Furl, Simpy, Gnolia, and Faves are no longer active services. Digg was founded in 2004 with a related technique for sharing and ranking social news, followed with Reddit in 2005 and Newsvine in 2006.

For users, social bookmarking is often helpful as a strategy to access a consolidated set of bookmarks from a variety of computer systems, organize substantial numbers of bookmarks, and share bookmarks with contacts. Libraries have identified social bookmarking submission service to be helpful as an uncomplicated way to deliver lists of informative hyperlinks to patrons.

With regard to developing a high-quality search engine, a social bookmarking program has many positive aspects more than traditional automated resource place and classification computer software, for example search engine spiders. All tag-based classification of Online resources (like web sites) is performed by human beings, who have an understanding of the content material in the resource, as opposed to computer software, which algorithmically attempts to ascertain the which means of a resource. Also, folks can locate and bookmark web pages that have not however been observed or indexed by net spiders. In addition, a social bookmarking technique can rank a resource depending on how lots of times it has been bookmarked by users, which may well be a extra helpful metric for end-users than systems that rank resources according to the number of external links pointing to it (even though both types of ranking are vulnerable to fraud, and both need technical countermeasures to try and cope with this).

Social bookmarking may also be susceptible to corruption and collusion.[20] Resulting from its popularity, some people have began contemplating it as a tool to use along with search engine optimization to create their site extra visible. The a lot more often a web page is submitted and tagged, the much better chance it has of being located. Spammers have began bookmarking the same internet page numerous occasions and/or tagging every page of their web site making use of a whole lot of well-known tags, obliging developers to continually adjust their security system to overcome abuses.