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Building Links to a New Website

SEO is among the most famous word in online marketing today, however most marketers simply do not know much about SEO to make this strategy effective for their own websites. Even those who are well-versed with SEO may have trouble executing their SEO techniques to generate the desired outcome.

SEO involves building links, because this helps build relationships with prospective and existing customers and generate traffic. There are several ways in which links can help attract targeted traffic to a website.

Being linked on Digg will probably take some time, so pursuing other avenues would be wise. One of those ways would be to have some content that naturally pulls people in. For example, people tend to perceive big lists as authoritative, since somebody who can take a big subject and reduce it to the essentials would seem to know a lot about the subject. (Consider the AFI's list of top films. Only movie experts could decide which films are the best, so when you see their list, you trust that the AFI is a group of movie experts.) Part of building that kind of authority and trust with your users also comes from the quality of the content, so make sure the content is written well, i.e. the content shouldn't have glaringly obvious spelling or grammar mistakes.

A link's value is determined by many factors. Google sees only some sites as trusted domains. This search engine's algorithm uses a complex process to evaluate links. Based on its assessment, some sites that are consistent sources of valuable information are judged as trusted domains. These could be news sites, blogs and other sites that carry information being sought by users. Links to these sites are considered better than quantity-based links from online directories and unknown blogs. It is not easy to receive incoming links from "trusted domains."

Articles are the best thing to do. You can get articles written- there are article services out there. You can go to rentacoder, you can go to needanarticle. You can get articles written for you, keyword optimised already and then you can publish them. An important point is that it is better to have these articles keyword optimised, and here's why. First, you might be able to get that article to rank itself off the back of ezine articles. You might get it to come up in the search engine and rank for the keyword you are optimizing for. That's why it's important to have it optimized.

The other reason builds on the idea of link reputation. A link that comes from a page, if that page is on topic, is important. Let's say we had two articles, one on dog's health and one on the best wine. The link about wine is coming from a page about wine, so it is more important. But the real reason is, if you optimize you might get ranked in the search engine and you also might come up higher on the article directory itself. The article directory has its own search features. This can be a key feature of your link building for seo strategy.