NolesWhited80

About

Adam Willhoeft is an internet marketing consultant, digital marketing consultant, website marketing consultant, social media consultant, digital strategist, social media marketing strategist and an online reputation management specialist. He works together with C-level executives to plan, design, build and manage successful digital strategies. His outside-the-box approach delivers innovation and brings about the clients he works for.

Skills and Experience Summary (2012) 7 yrs. experience, with specific to digital/social media strategies and digital media buying 4 yrs. experience in a project manager role Bought and optimized over $25,000,000+ in ad inventory for online campaigns Managed annual advertising budgets over $12,000,000+ Performance Driven - it all comes down to ROI Strong capability to influence key stakeholders and related decisions Capability to lead, work autonomously and collaboratively in a fast-paced team environment delivering top quality results with a positive demeanor Strong history in managing client relationships and expectations Adapts to improve quickly

Project Management

Familiar with the direct management of cross-functional production teams Managed a team of 8 (media buyers, designers, developers, and network engineers) Managed approximately 15 agencies/networks at one time to supply against the same goal Managed complex multi-disciplinary project teams through all phases of the project life cycle, providing leadership, coaching, and training to attain aggressive targets Evaluated deliverables to guarantee the work met requirements and maintained an advanced of quality Fluent by using project management tools and methodologies. Advanced skills in Microsoft Project, 'microsoft office', and Visio Ability to think “outside the box” and contribute to the improvement of internal processes Managed internet marketing budgets using ROI reporting/forecasting through monitoring, data and statistical analysis Tracked and analyzed the performance of digital marketing campaigns in order to recommend ways to optimize programs that deliver value and surpass objectives. Strong analytical and problem solving skills

Digital Media Buying (Web|Mobile|Social|Video|Email)

internet consultant - Google Adwords certified I’ve personally bought and optimized over $25,000,000+ in online ad inventory for campaigns P&L accountability and competitive against KPI’s Optimized and analyzed results of purchased media in order to maximize revenue opportunities, and reach campaign objectives Conducted A/B and multivariate testing to optimize squeeze pages Expertise in performance branding and digital strategies in national and international markets Developed online brand strategies and ensured consistent messaging across all customer/consumer touch points Acquired web and mobile inventory in RTB from all the major DSPs and ad exchanges with the aid of DMPs on a CPA, CPC and CPM basis Ability to manage complex negotiations to successful closure and delivery Handled the duties of generating insertion orders, sending out creative, and confirming ad space and tracked the delivery of all purchased media Increased client cookie pools as much as 100x Experience with ad serving platforms (Mediaplex, Zedo, Doubleclick, Sitescout, ADTech, Atlas)* Relationships with all the current media representatives within every one of the top advertising and mobile networks High proficiency in Excel for reporting and analysis Analyzed user behavior using web analytics tools (Google Analytics, Clicktale, Omniture, Prosper202)

Seo(SEO)

internet marketing consultant - Solid comprehension of search engine ranking factors, algorithms, site architectures and methods. (Post Google Panda) Ranked litigant on the first page of Google for your keyword, “home phone” Extensive knowledge about keyword research, density analysis, reporting and linking tools Ability to analyze and translate quantitative and qualitative data from web analytics tool into an actionable SEO plan Power to execute a link building strategy which will lead to improvement of lead generation and web prominence to be able to gain leadership position online Established progressive link building campaigns. Monitored competitor’s websites to ascertain “best practices” for improving website content, SEO strategy and lead generation. Understanding the social media environment, including blogs, social networking sites, article directories and forums as an important component for SEO. Researched, identified and established partnerships with authoritative web sites for link-building Up to date on current search results news, trends, algorithm changes, and SEO recommendations