User:SibivaKoseyo

Last week I a brainstorming session with a luxury brand that's re-branding their printed carrier bags. The meeting took over 4 hours and involved 7 different people from 3 departments with the business.

As I left the meeting fairly exhausted but excited, I watched all the shoppers for the local Traditional walking around making usage of their bags and thought to myself "I bet most of the shoppers haven't any idea simply how much work goes into producing each bag".

I could possibly be wrong on the other hand doubt it. For the most of customers such a long time like a printed carrier bag is effective and looks good they may be generally happy, frequently even delighted or proud to get walking on having an expensive looking branded bag.

But all the work that continues behind the scenes to create something simple being a carrier bag is really astonishing. It involves so many different departments within various companies too as different industries and countries.

It is normally the Creative Team that kick starts the whole process. In the meeting I attended last week the company wanted something totally new that will surprise and delight the consumer.

And in less than A few minutes of me arriving the meeting room table was filled with various printed carrier bag examples, paper stocks, handle materials and print techniques.http://www.goyardwallet.net. Piles upon piles of samples being rummaged through by excited and inspired designers.

Although its simple to get carried away regarding the possibilities most designers will invariably refer back for the strategy of the brand. For example; a flocked carrier bag might be interesting and loves over a personal level but should it easily fit into with the brands positioning? Would the bag handle match the thread for the clothing tag? What would be the competitors doing? Does it easily fit in using the brand sustainability programme?

All of the questions have to become asked and weighed up contrary to the look and feel of samples in front with the Creative Team.

Throughout the whole creative process the procurement team who're sitting at the other end of the table watch nervously asking continually about costs and hiding any expensive options for printed carrier bags.

It's a fragile balance between the two departments yet it really is an essential one. The procurement team just isn't just about saving costs but about managing risk and making certain as a supplier of printed carrier bags you're able to deliver reliably and efficiently.

For example; like a consumer, imagine your shock as you hand over £2000 to get a designer handbag only to be told the store doesn't have bags left. Or if they certainly give that you simply printed bag so you walk A few minutes down the street along with the handle suddenly breaks or even the paper sets out to tear you'll almost certainly question the authenticity with the brand.

By marrying both of these departments up always creates a much more successful end-to-end product.

As we approached the finish with the meeting the logistics team arrived. Larger brands that operate stores globally need to ensure how the printed bags are consistent and could be delivered quickly and easily.

The logistics team must ensure the printed bags are packed correctly and labeled with the correct information and the relevant language. They need to communicate which countries the printed carrier bags go to, how long they take to obtain there and exactly how they will be stored.

Once all in the above is agreed (which may take hours and even years!) every certainly one of the information, the concerns the departments have along with the final bag design should be sampled, manufactured and shipped.

When the bags are finally distributed and utilized in store, the success in the printed carrier bag project just isn't judged solely on whether the logistic team, the procurement team or creative team are happy.

It's the buyer who has the final say-so because the walk around the High-street or shopping centre proudly advertising the brand and re-using the carrier bag to use again and again.