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Mobile Marketing, Local SEO, and Local Marketing -The Facts Let's be honest. Mobile devices have drastically shifted the internet landscape to the point that in 2012 greater than 50 percent of all Internet access was being done via handhelds of some type. About 45 percent of mobile owners are employing their devices to download social network apps. In fact, 35 percent of Android and iPhone owners within the U.S. use apps including Facebook before getting up out of bed, according to a recent survey conducted by telecommunications equipment vendor Ericsson. Several companies possess a subdomain set up specifically for cell phones. So, for example, when users type into a smartphone, the GoNewSocial site actually figures out that they are visiting the site from the mobile device and redirects them. Location-based shopping and local marketing and Local SEO gives companies the opportunity target these Mobile Customers by giving mobile coupons using mobile devices are gaining popularity. As mobile users become more acclimated to sharing their whereabouts via mobile phones, they're also are becoming more available to receiving ads and mobile coupons relevant to where they are at the moment. In fact, more than 50 perc of respondents revealed that they wanted to receive location-specific advertising, with mobile coupons a more appealing incentive than check-ins. GPS and applications for example Google Maps ranked highest followed by Yelp, Facebook and Foursquare. Mobile Campaigns and Ads Mobile marketing presents a definite and unique way to create interactive dialogues with customers. Mobile marketing requires matching the creative towards the device's smaller screen size; designing messages which are short, instantly understood, and effective; and developing a call for action with minimal steps. Studies have shown that mobile ads perform about half a dozen times better than Internet ads. The most typical mobile ads are pretty straight forward text links and display adds which are sold based on cost per clicks, cost per acquisition and value per thousand. These ads tend to be like the paid search campaigns on the internet, Bing or Yahoo! Use mobile marketing solutions to drive participation at exhibitions or to drive traffic to retail environments. Make offers that are specific with the buying habits of the mobile customers that is a big opportunity for Local Marketing. Mobile Apps There are now numerous mobile apps serving up informative tips, educational bits, or pure entertainment or gaming. A lot of companies are using mobile apps to enhance brand awareness and affinity. Your business can, too. However, you must have a thorough comprehension of your audience. The best way to use apps would be to create something that is both useful and valuable. More importantly, it should be functional. Some apps ensure it is easy to make purchases by incorporating clicks. For example, the ShopRite app allows customers to see and add weekly sales items to their shopping lists. Monetize Mobile Apps Consider offering a free of charge version of your app after which let users decide whether or not they are willing invest in a premium version with more features and content. For example take the widely popular Angry Birds iPhone game. Its ongoing promotion would have been to offer a free version, while paid subscribers got access to more challenging levels and other free add-ons.