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Mobile Marketing, Local SEO, and Local Marketing -The Facts Let's be honest. Mobile devices have drastically shifted the internet landscape to the point that in 2012 greater than 50 percent of all Internet access was being done via handhelds of some sort. About 45 percent of mobile owners are using their devices to download social media apps. In fact, 35 % of Android and iPhone owners inside the U.S. use apps such as Facebook before getting off the bed, according to a recent survey conducted by telecommunications equipment vendor Ericsson. Several companies use a subdomain set up specifically for mobile phones. So, for example, when users type into a smartphone, the GoNewSocial site actually understands that they are visiting the site from your mobile device and redirects them. Location-based shopping and native marketing and Local SEO gives companies the chance to target these Mobile Customers through providing mobile coupons using mobile phones are gaining popularity. As mobile users be acclimated to sharing their whereabouts via mobile devices, they're also are becoming more available to receiving ads and mobile coupons highly relevant to where they are at the moment. In fact, more than 50 percent of respondents established that they wanted to receive location-specific advertising, with mobile coupons an even more appealing incentive than check-ins. GPS and applications such as Google Maps ranked highest then Yelp, Facebook and Foursquare. Mobile Campaigns and Ads Mobile marketing presents a definite and unique way to create interactive dialogues with customers. Mobile marketing requires matching the creative to the device's smaller screen size; designing messages which are short, instantly understood, and effective; and making a call for action with minimal steps. Studies show that mobile ads perform about half a dozen times better than Internet ads. The most typical mobile ads are quite obvious text links and display adds which are sold based on cost per clicks, cost per acquisition and value per thousand. These ads less difficult like the paid search campaigns on the search engines, Bing or Yahoo! Use mobile marketing methods to drive participation at exhibitions in order to drive traffic to retail environments. Make offers that are specific with the buying habits of the mobile customers which is a big opportunity for Local Marketing. Mobile Apps Nowadays there are numerous mobile apps serving up informative tips, educational bits, or pure entertainment or gaming. A lot of companies are using mobile apps to boost brand awareness and affinity. Your small business can, too. But you must have a thorough comprehension of your audience. The simplest way to use apps is to create something that is both useful and valuable. Moreover, it should be functional. Some apps make it easy to make purchases by incorporating clicks. For example, the ShopRite app allows customers to look at and add weekly sales circumstances to their shopping lists. Monetize Mobile Apps Consider offering a totally free version of your app after which let users decide whether they are willing buy premium version with additional features and content. For example take the widely popular Angry Birds iPhone game. Its ongoing promotion would have been to offer a free version, while paid subscribers received access to more challenging levels as well as other free add-ons.